TY  - BOOK
AU  - VanAuken, Brad
TI  - Brand aid
SN  - 0814406815
U1  - 658.827 
PY  - 2003///
CY  - New York
PB  - AMACOM/American Management Association
KW  - Trademarks-Design
KW  - Brand name products-Management
ER  -