TY  - BOOK
AU  - Schultz, Majken Ed.
TI  - Corporate branding purpose people process
SN  - 8763001403
U1  - 658.827 
PY  - 2005///
CY  - Denmark
PB  - Copenhagen Business School Press
KW  - Corporate Brands
KW  - Brands and Trademarks
ER  -