TY  - BOOK
AU  - Zaltman, Gerald
TI  - How customers think
SN  - 1578518261
U1  - 658.8342 
PY  - 2003///
CY  - Boston
PB  - Harvard Business School Press
KW  - Consumer behavior-Psychological aspects
KW  - Consumers-Psychology
KW  - Marketing-Psychological aspects
ER  -