Aaker, David A. <br/><br/>
Building strong brands 

 - London  Simon and Schuster  1996 
 - vii,380p.  24cm. 
<br/><br/><label>ISBN: </label>0743232135 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Brand name products-Valuation management<br/>Brand name products-Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / A11B