Kellogg on branding  the marketing faculty of the kellogg school of management 

 - New Delhi  Wiley India  2005 
 - xvii,334p.  23cm. 
<br/><br/><label>ISBN: </label>8126510277 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Brands and trademarks<br/>Brands and branding
<br/><br/><label>Dewey Class. No.: </label>658.827  / T95K