TY  - BOOK
AU  - Tybout, Alice M. Ed. Calkins, Tim jt.ed.
TI  - Kellogg on branding: the marketing faculty of the kellogg school of management
SN  - 8126510277
U1  - 658.827 
PY  - 2005///
CY  - New Delhi
PB  - Wiley India
KW  - Brands and trademarks
KW  - Brands and branding
ER  -