Sudman, Seymour <br/><br/>
Marketing research  a problem- solving approach 

 - Boston  McGraw-Hill  1998 
 - xli,737p.  26cm. 
<br/><br/><label>ISBN: </label>0071158626 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing-Research
<br/><br/><label>Dewey Class. No.: </label>658.83  / S92M