TY  - BOOK
AU  - Trout, Jack
TI  - Repositioning: Marketing in an era of competition, change , and crisis
SN  - 9780070700482
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Competition
KW  - Marketing
ER  -