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Strategic marketing management : the framework

by Chernev, Alexander.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: India Kellogg School of Management 2019Availability: Items available for loan: 1 Call number: 658.802 C32S.

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Strategic marketing : concepts and cases

by Abratt, Russell | Bendixen, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2019Availability: Items available for loan: 1 Call number: 658.800722 A14S.

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