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Principle of marketing

by Kotler, P.

Material type: Text Text Publication details: New Delhi Prentice-Hall 1996Availability: Items available for loan: 4 Call number: 658.83 K 95 P, ...

Services marketing

by Kurtz, David L. Clow, Kenneth E., jt.auth.

Material type: Text Text Publication details: New York John Wiley 2002Availability: Items available for loan: 1 Call number: 658.812 K98S.

Marketing mantra the real story of direct marketing in India

by Das Gupta, Vaswar.

Material type: Text Text Publication details: New Delhi Prentice hall of India 2001Availability: Items available for loan: 3 Call number: 658.84 D18M, ...

International marketing

by Fayerweather, John.

Material type: Text Text Publication details: New Delhi Prentice Hall of India 1997Availability: Items available for loan: 3 Call number: 658.848 F23I, ...

Customer equity building and managing relationships as valuable assets

by Blattberg, Robert C. Getz, Gary, jt.auth.

Material type: Text Text Publication details: Boston Harvard Business School Press 2001Availability: Items available for loan: 1 Call number: 658.812 B61C.

Marketing moves a new approach to profits, growth, and renewal

by Kotler, Philip Jain, Dipak C., jt.auth.

Material type: Text Text Publication details: Boston Harvard Business School Press 2002Availability: Items available for loan: 3 Call number: 658.8 K95M, ...

Strategic marketing management

by Dolan, Robert J.

Material type: Text Text Publication details: Boston Harvard Business School Press 1991Availability: Items available for loan: 1 Call number: 658.802 D51S.

Harvard Business Review on marketing

Material type: Text Text Publication details: Boston Harvard Business School Press 2001Availability: Items available for loan: 3 Call number: 658.8 H38, ...

Harvard Business Review on finding and keeping the best people

Material type: Text Text Publication details: Boston Harvard Business School Press 2001Availability: Items available for loan: 2 Call number: 658.3111 H38, ...

Making markets how firms can design and profit from online auctions and exchanges

by Kambil, Ajit Heck, Eric van.

Material type: Text Text Publication details: Boston Harvard Business School Press 2002Availability: Items available for loan: 2 Call number: 658.84 K11M, ...

Marketing in a changing environment

by Holloway, R.J. Hancock, R.S.

Material type: Text Text Publication details: New York John Wiley 1968Availability: Items available for loan: 1 Call number: 658.8 H75M.

Strategic relationship marketing

by Hougaard, Soren Bjerre, Mogens.

Material type: Text Text Publication details: Berlin Springer 2002Availability: Items available for loan: 6 Call number: 658.812 H84S, ...

International marketing strategy

by Bradley, Frank.

Material type: Text Text Publication details: London Prentice Hall 2002Availability: Items available for loan: 1 Call number: 658.848 B77I.

How to prepare a marketing plan

by Stapleton, John.

Material type: Text Text Publication details: Britain Gower 1971Availability: Items available for loan: 1 Call number: 658.83 S68H.

Business marketing management

by Hutt, Michael D. Speh, Thomas W.

Material type: Text Text Publication details: Fort Worth Harcourt College 2001Availability: Items available for loan: 1 Call number: 658.8 H97B.

Portable MBA in Marketing

by Hiam, Alexander Schewe, Charles.D.

Material type: Text Text Publication details: New York John Wiley 1992Availability: Items available for loan: 3 Call number: 658.8 H61P, ...

Exhibitions universal marketing tools

by Alles, Alfred.

Material type: Text Text Publication details: New York John Wiley 1973Availability: Items available for loan: 1 Call number: 658.82 A41E.

Marketing and communication for architects fundamentals, strategies and practice

by Haupt, Edgar Kubitza, Manuel.

Material type: Text Text Publication details: Basel Birkhauser 2002Availability: Items available for loan: 1 Call number: 720.688 H4!M.

Marketing management and strategy

by Doyle, Peter.

Material type: Text Text Publication details: London Prentice Hall 2002Availability: Items available for loan: 2 Call number: 658.8 D73M, ...

International marketing and export management

by Albaum, Gerald Strandskov, Jesper & others.

Material type: Text Text Publication details: London Prentice Hall 2002Availability: Items available for loan: 1 Call number: 658.848 A28I.

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