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Strategic Brand Management Building, measuring and managing brand equity

by Keller, Kevin Lane.

Edition: 4thMaterial type: Text Text Publication details: India Pearson 2018Availability: Items available for loan: 15 Call number: 658.827 K24S, ...

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Industrial Organization Markets and Strategies

by Bolleflamme, Paul.

Edition: 2ndMaterial type: Text Text Publication details: UK Cambridge University Press 2018Availability: Items available for loan: 2 Call number: 658.4012 B43I, ...

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Economics of Strategy

by Besanko, David.

Edition: 3rd.Material type: Text Text Publication details: London Wiley 2004Availability: Items available for loan: 1 Call number: 658.4012 B 49 E.

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Business model innovation strategy : transformational concepts and tools for entrepreneurial leaders

by Amit, Raphael | Zott, Christoph.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: USA Wiley 2021Availability: Items available for loan: 2 Call number: 658.4063 A46B, ...

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Business model book : design, build and adapt business ideas that thrive

by Bock, Adam J | George, Gerard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: India Pearson 2019Availability: Items available for loan: 2 Call number: 658.4012 B64B, ...

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IT Strategy and management

by Dubey, Sanjiva Shankara.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: 2016 PHI Learning IndiaAvailability: Items available for loan: 1 Call number: 658.4038 D81I.

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Strategic marketing : concepts and cases

by Abratt, Russell | Bendixen, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2019Availability: Items available for loan: 1 Call number: 658.800722 A14S.

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Case study solutions corporate/strategic planing

by Kaushal, H.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: India Macmillan 2012Availability: Items available for loan: 1 Call number: 658.4012 K14C.

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