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Essentials of marketing research

by Kumar, V. Aaker, David A.

Material type: Text Text Publication details: New York John Wiley 2002Availability: Items available for loan: 1 Call number: 658.83 K98E.

Building strong brands

by Aaker, David A.

Material type: Text Text Publication details: London Simon and Schuster 1996Availability: Items available for loan: 1 Call number: 658.827 A11B.

Advertising management

by Batra, Rajeev/ Aaker, David, A.

Edition: 5thMaterial type: Text Text Publication details: New Delhi Prentice Hall of India 1999Availability: Items available for loan: 14 Call number: 659.1 B32A, ...

Managing Brand Equity capitalizing on the value of a band name

by Aaker,David A.

Material type: Text Text Publication details: New York Free Press 1991Availability: Items available for loan: 1 Call number: 658.827 A11M.

000000108 management

by Aaker, David A. Myers, John G.

Material type: Text Text Publication details: New Delhi Prentice-Hall 1977Availability: Items available for loan: 1 Call number: 659.1 A11A.

000000133 management

by Aaker, David A. Myers, John G.

Material type: Text Text Publication details: New Delhi Prentice -Hall 1983Availability: Items available for loan: 1 Call number: 659.1 A11A.

Marketing research

by Aaker David A | Day George S.

Edition: 7th, ed.,Material type: Text Text Publication details: John Wiley & Sons, Inc., 2001Availability: Items available for loan: 6 .

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