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Brand management the Indian context

by Moorthi, Y.L.R.

Material type: Text Text Publication details: New Delhi Vikas Publishing 2000Availability: Items available for loan: 4 Call number: 658.827 M76B, ...

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Competitive branding

by Nilson, Torsten H.

Material type: Text Text Publication details: New York John Wiley 1999Availability: Items available for loan: 1 Call number: 658.827 N62C.

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Strategic brand management

by Kapferer, Jean-Noel.

Material type: Text Text Publication details: Delhi Kogan Page 2000Availability: Items available for loan: 1 Call number: 658.827 K12S.

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Essential brand book over 100 techniques to increase brand value

by Ellwood, Iain.

Material type: Text Text Publication details: London Kogan Page 2000Availability: Items available for loan: 1 Call number: 658.827 E60E.

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Living the brand how to transform every member of your organization into a brand champion

by Ind, Nicholas.

Material type: Text Text Publication details: London Kogan Page 2001Availability: Items available for loan: 1 Call number: 658.802 I2L.

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Managing Indian brands

by Kumar, S Ramesh.

Material type: Text Text Publication details: Delhi Vikas 2001Availability: Items available for loan: 1 Call number: 658.827 K98M.

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Brand management checklist proven tools and techniques for creating winning brands

by Vanauken, Brad.

Material type: Text Text Publication details: London Kogan Page 2002Availability: Items available for loan: 2 Call number: 658.827 V19B, ...

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Beyond disruption changing the rules in the marketplace

by Dru, Jean-Marie.

Material type: Text Text Publication details: New York Jean-Marie Dru 2002Availability: Items available for loan: 2 Call number: 658.827 D78B, ...

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Brand assets

by Tollington, Tony.

Material type: Text Text Publication details: England John Wiley 2002Availability: Items available for loan: 1 Call number: 658.827 T58B.

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Building brands and believers

by Wertime, Kent.

Material type: Text Text Publication details: Singapore John Wiley 2002Availability: Items available for loan: 1 Call number: 658.827 W31B.

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From brand vision to brand evaluation

by De Chernatony, Leslie.

Material type: Text Text Publication details: Oxford Butterworth 2001Availability: Items available for loan: 1 Call number: 658.827 D30F.

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Creating powerful brands in consumer,service and indusstrial

by de Chernatony, Leslie Ed.

Material type: Text Text Publication details: New Delhi Elsevier 2006Availability: Items available for loan: 1 Call number: 658.827 D30C.

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Strategic Brand Management Building, measuring and managing brand equity

by Keller, Kevin Lane.

Edition: 4thMaterial type: Text Text Publication details: India Pearson 2018Availability: Items available for loan: 15 Call number: 658.827 K24S, ...

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