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Brand positioning strategies for competitive advantage

by Sengupta, Subroto.

Material type: Text Text Publication details: New Delhi Tata McGraw Hill 1999Availability: Items available for loan: 3 Call number: 658.827 S28B, ...

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Corporate branding purpose people process

by Schultz, Majken Ed.

Material type: Text Text Publication details: Denmark Copenhagen Business School Press 2005Availability: Items available for loan: 1 Call number: 658.827 S24C.

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Kellogg on branding the marketing faculty of the kellogg school of management

by Tybout, Alice M. Ed. Calkins, Tim jt.ed.

Material type: Text Text Publication details: New Delhi Wiley India 2005Availability: Items available for loan: 1 Call number: 658.827 T95K.

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