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Marketing decisions for new and mature products Planning,development,and control

by Hisrich, R.D. Peters, M.P.

Material type: Text Text Publication details: 1984Availability: Items available for loan: 1 Call number: 658.812 H67M.

Marketing audit handbook

by Wilson, Aubrey.

Material type: Text Text Publication details: London Kogan 2002Availability: Items available for loan: 2 Call number: 658.802 W57M, ...

Business-to-business marketing strategies and implementation

by Michel, Daniel | Naude, Peter jt.au.

Material type: Text Text Publication details: New York Palgrave Macmillan 2003Availability: Items available for loan: 1 Call number: 658.804 M59B.

Creating market Insight how firms create value from market understanding

by Smith, Brain D | Raspin, Paul G. jt.au.

Material type: Text Text Publication details: Chichester John Wiley and Sons 2008Availability: Items available for loan: 1 Call number: 658.802 S53C.

Marketing planning & strategy

by Jain, Subhash C.

Material type: Text Text Publication details: Japan Thomson South-Western 2000Availability: Items available for loan: 1 Call number: 658.802 J20M.

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