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Managing services marketing text and readings

by Bateson, John E. G. Hoffman, K. Douglas, Jt.auth.

Material type: Text Text Publication details: Fort Worth Dryden Press 1999Availability: Items available for loan: 1 Call number: 658.8342 B32M.

Essentials of services marketing

by Hoffman, K.Douglas Bateson, John E.G., Jt. Auth.

Material type: Text Text Publication details: Fort Worth Dryden Press 1997Availability: Items available for loan: 2 Call number: 658.8342 H71E, ...

Services marketing

by Kurtz, David L. Clow, Kenneth E., jt.auth.

Material type: Text Text Publication details: New York John Wiley 2002Availability: Items available for loan: 1 Call number: 658.812 K98S.

Customer equity building and managing relationships as valuable assets

by Blattberg, Robert C. Getz, Gary, jt.auth.

Material type: Text Text Publication details: Boston Harvard Business School Press 2001Availability: Items available for loan: 1 Call number: 658.812 B61C.

Marketing high technology service

by Sowter, Colin V.

Material type: Text Text Publication details: England Gower 2000Availability: Items available for loan: 1 Call number: 620.00688 S62M.

Marketing for architects and designers

by Linton, Harold | Clary, Laura jt.au.

Material type: Text Text Publication details: New York W.W. Norton 2005Availability: Items available for loan: 1 Call number: 720.688 L65M.

Architect's handbook of professional practice

by American Institute of Architects.

Material type: Text Text Publication details: Hoboken John Wiley and Sons 2003Availability: Items available for loan: 1 Call number: 720.68 A45A.

Essence of services marketing

by Payne, Adrian.

Material type: Text Text Publication details: New Delhi, India 1998Availability: Items available for loan: 1 Call number: 658.82 P28E.

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