000 00373nam a2200157Ia 4500
008 220709b1977 xxu||||| |||| 00| 0 eng d
082 _a658.8003
_bJ38D
100 _aJefkins, Frank
245 _aDictionary of marketing and communication
260 _aNew Delhi
_bArnold -Heinemann
_c1977
300 _a121p.
630 _aMarketing-dictionaries
964 _bEnglish
964 _ePaper F
942 _cBooks
906 _a109
981 _aNew Delhi: Arnold -Heinemann, 1977.
982 _a121p.
983 _aDictionary of marketing and communication
999 _c106
_d106