| 000 | 00439nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 220709b2003 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781578518265 | ||
| 082 |
_a658.8342 _bZ2H |
||
| 100 | _aZaltman, Gerald | ||
| 245 |
_aHow Customers Think _bEssential insights into the mind of the market |
||
| 260 |
_aUSA _bHarvard Business School Press _c2003 |
||
| 300 | _axxii, 323p. | ||
| 690 | _aCreative thinking | ||
| 690 | _aConsumer behavior- psychological aspects | ||
| 942 | _cBooks | ||
| 906 | _a177898 | ||
| 981 | _aUSA: Harvard Business School Press, 2003. | ||
| 982 | _axxii, 323p. | ||
| 983 | _aHow Customers Think: Essential insights into the mind of the market | ||
| 999 |
_c154761 _d154761 |
||