000 00433nam a2200157Ia 4500
008 220709b1999 xxu||||| |||| 00| 0 eng d
082 _a658.8342
_bB32M
100 _aBateson, John E. G. Hoffman, K. Douglas, Jt.auth.
245 _aManaging services marketing
_btext and readings
260 _aFort Worth
_bDryden Press
_c1999
300 _a471p.
630 _aConsumer Behaviour
630 _aServices Marketing
964 _bEnglish
964 _ePaper Fo
942 _cBooks
906 _a48562
981 _aFort Worth: Dryden Press, 1999.
982 _a471p.
983 _aManaging services marketing : text and readings
999 _c48286
_d48286