000 00397nam a2200157Ia 4500
008 220709b1997 xxu||||| |||| 00| 0 eng d
082 _a658.8342
_bH71E
100 _aHoffman, K.Douglas Bateson, John E.G., Jt. Auth.
245 _aEssentials of services marketing
260 _aFort Worth
_bDryden Press
_c1997
300 _a505p.
630 _aServices Marketing
964 _bEnglish
964 _ePaper Fo
942 _cBooks
906 _a48563
981 _aFort Worth: Dryden Press, 1997.
982 _a505p.
983 _aEssentials of services marketing
999 _c48287
_d48287