| 000 | 00413nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 220709b1999 xxu||||| |||| 00| 0 eng d | ||
| 082 |
_a658.827 _bS28B |
||
| 100 | _aSengupta, Subroto | ||
| 245 |
_aBrand positioning _bstrategies for competitive advantage |
||
| 260 |
_aNew Delhi _bTata McGraw Hill _c1999 |
||
| 300 | _axix, 299p. | ||
| 630 | _aBrands and trademarks | ||
| 630 | _aAdvertising | ||
| 964 | _bEnglish | ||
| 964 | _ePaper Fo | ||
| 942 | _cBooks | ||
| 906 | _a51557 | ||
| 981 | _aNew Delhi: Tata McGraw Hill, 1999. | ||
| 982 | _axix, 299p. | ||
| 983 | _aBrand positioning : strategies for competitive advantage | ||
| 999 |
_c51245 _d51245 |
||