000 00358nam a2200157Ia 4500
008 220709b2001 xxu||||| |||| 00| 0 eng d
082 _a658.802
_bS35I
100 _aShaw, Robert
245 _aImproving marketing effectiveness
260 _aLondon
_bProfile
_c2001
300 _avi, 244p.
630 _aMarketing Management
964 _bEnglish
964 _ePaper Fo
942 _cBooks
906 _a53979
981 _aLondon: Profile, 2001.
982 _avi, 244p.
983 _aImproving marketing effectiveness
999 _c53646
_d53646