000 | 00447nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 220709b2002 xxu||||| |||| 00| 0 eng d | ||
082 |
_a659.1 _bS24P |
||
100 | _aSemenik, Richard J. | ||
245 | _aPromotion and integrated marketing communications | ||
260 |
_aSingapore _bThomson Asia _c2002 |
||
300 | _axxxx, 582p. | ||
500 | _aMAD(293373) | ||
630 | _aCommunications in marketing | ||
630 | _aAdvertising compaigns | ||
964 | _bEnglish | ||
964 | _ePaper Fo | ||
942 | _cBooks | ||
906 | _a59814 | ||
981 | _aSingapore: Thomson Asia, 2002. | ||
982 | _axxxx, 582p. | ||
983 | _aPromotion and integrated marketing communications | ||
999 |
_c59420 _d59420 |