000 00447nam a2200169Ia 4500
008 220709b2002 xxu||||| |||| 00| 0 eng d
082 _a659.1
_bS24P
100 _aSemenik, Richard J.
245 _aPromotion and integrated marketing communications
260 _aSingapore
_bThomson Asia
_c2002
300 _axxxx, 582p.
500 _aMAD(293373)
630 _aCommunications in marketing
630 _aAdvertising compaigns
964 _bEnglish
964 _ePaper Fo
942 _cBooks
906 _a59814
981 _aSingapore: Thomson Asia, 2002.
982 _axxxx, 582p.
983 _aPromotion and integrated marketing communications
999 _c59420
_d59420