000 00432nam a2200169Ia 4500
008 220709b2003 xxu||||| |||| 00| 0 eng d
020 _a0814406815
082 _a658.827
_bV19B
100 _aVanAuken, Brad
245 _aBrand aid
260 _aNew York
_bAMACOM/American Management Association
_c2003
300 _axi,306p.
_c22cm.
630 _aTrademarks-Design
630 _aBrand name products-Management
964 _bEnglish
964 _ePaper Fo
942 _cBooks
906 _a70253
981 _aNew York: AMACOM/American Management Association, 2003.
982 _axi,306p. : 22cm.
983 _aBrand aid
999 _c66829
_d66829