000 00336nam a2200145Ia 4500
008 220709b1998 xxu||||| |||| 00| 0 eng d
082 _a658.1
_bM70A
100 _aMohan,Manendra
245 _aAdvertising management
_bconcepts and cases
260 _aNew Delhi
_bTata McGraw-Hill
_c1998
300 _a418p
964 _bEnglish
964 _ePaper F
942 _cTBLS
906 _a99326
981 _aNew Delhi: Tata McGraw-Hill, 1998.
982 _a418p
983 _aAdvertising management : concepts and cases
999 _c95447
_d95447