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Brands & the brain : how to use neuroscience to create impactful brands

Sahay, Arvind

Brands & the brain : how to use neuroscience to create impactful brands - India Penguin Business 2022 - 352p.

ISBN: 9780143452614

Subjects--Topical Terms:
Neorealism

Dewey Class. No.: 149.2 / S12B

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