Brands & the brain : how to use neuroscience to create impactful brands (Record no. 171647)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00400nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230620b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780143452614 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 149.2 |
| Item number | S12B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sahay, Arvind |
| 245 ## - TITLE STATEMENT | |
| Title | Brands & the brain : how to use neuroscience to create impactful brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India |
| Name of publisher, distributor, etc | Penguin Business |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 352p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Neorealism |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mahatma Gandhi Central Library | Mahatma Gandhi Central Library | Mahatma Gandhi Central Library | 17/03/2023 | 1 | 149.2 S12B | 389784 | 03/06/2024 | 14/05/2024 | Book | |||||
| Mahatma Gandhi Central Library | Mahatma Gandhi Central Library | Mahatma Gandhi Central Library | 17/03/2023 | 149.2 S12B | 389785 | 20/06/2023 | Book |
