How Customers Think (Record no. 154761)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00439nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220709b2003 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781578518265 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | Z2H |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zaltman, Gerald |
| 245 ## - TITLE STATEMENT | |
| Title | How Customers Think |
| Remainder of title | Essential insights into the mind of the market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | Harvard Business School Press |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 323p. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Creative thinking |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Consumer behavior- psychological aspects |
| 982 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CONFERENCE OR MEETING NAME/TITLE [LOCAL, CANADA] | |
| Meeting name or jurisdiction name as entry element | xxii, 323p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 177898 |
| 981 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--CORPORATE NAME/TITLE [LOCAL, CANADA] | |
| Corporate name or jurisdiction name as entry element | USA: Harvard Business School Press, 2003. |
| 983 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--TITLE/UNIFORM TITLE [LOCAL, CANADA] | |
| Uniform title | How Customers Think: Essential insights into the mind of the market |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mahatma Gandhi Central Library | Mahatma Gandhi Central Library | MGD | 14/06/2019 | Shankar Book Agency Pvt. Ltd. | 1799.00 | 658.8342 Z2H | 386548 | 1 | Book |
