How Customers Think Essential insights into the mind of the market

By: Zaltman, GeraldMaterial type: TextTextPublication details: USA Harvard Business School Press 2003Description: xxii, 323pISBN: 9781578518265Subject(s): Creative thinking | Consumer behavior- psychological aspectsDDC classification: 658.8342
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Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book Mahatma Gandhi Central Library
MGD 658.8342 Z2H (Browse shelf(Opens below)) 1 Available 386548

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