Essentials of services marketing (Record no. 171543)

MARC details
000 -LEADER
fixed length control field 00559nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230527b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353435417
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number W64E
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen
245 ## - TITLE STATEMENT
Title Essentials of services marketing
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc USA
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2919
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 675p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service industries - marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing services
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chatterjee, Jayanta, Adapted
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Das, Gopal, Adapted
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Koha item type
          Mahatma Gandhi Central Library Mahatma Gandhi Central Library Mahatma Gandhi Central Library 19/01/2023   658.8 W64E 389528 27/05/2023 Book
          Mahatma Gandhi Central Library Mahatma Gandhi Central Library Mahatma Gandhi Central Library 19/01/2023   658.8 W64E 389529 27/05/2023 Book

Powered by Koha