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Enterprise one to one tools for competing in the interactive age.

by Peppers, Don Rogers, Martha.

Material type: Text Text Publication details: New York Currency Doubleday 1999Availability: Items available for loan: 1 Call number: 658.8 P36E.

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Creating value shaping tomorrow's business

by Mathur, Shiv S. Kenyon, Alfred, jt.auth.

Material type: Text Text Publication details: Oxford Butterworth-Heinemann 1999Availability: Items available for loan: 1 Call number: 658.802 M45C.

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Market-oriented technology management

by Phillips, Fred Y.

Material type: Text Text Publication details: Berlin Springer 2001Availability: Items available for loan: 1 Call number: 658.802 P50M.

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Blue ocean strategy

by Kim, W.Chan.

Material type: Text Text Publication details: Boston Harvard Business School Press 2005Availability: Items available for loan: 2 Call number: 658.802 K60B, ...

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Discipline of market leaders

by Treacy, Michael.

Material type: Text Text Publication details: Massachuysetts Addison-Wesley 1995Availability: Items available for loan: 1 Call number: 658.8 T71D.

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Handbook of market segmentation Strategic targeting for business and technology firms

by Weinstein, Art.

Series: Howorth series in segmented, targeted and customized marketing: Conceptual and empirical developmentEdition: 3rdMaterial type: Text Text Publication details: New York Rouledge 2004Availability: Items available for loan: 1 Call number: 658.802 W27H.

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