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Grounded theory

by Goulding, Christina.

Material type: Text Text Publication details: london Sage Publications 2002Availability: Items available for loan: 1 Call number: 658.83 G59G.

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Marketing scales handbook

by BrunerII, Gordon C.

Material type: Text Text Publication details: Chicago American Marketing Association 2001Availability: Items available for loan: 4 Call number: 658.83028 B92M, ...

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Postgraduate research in business a critical guide

by Quinton, Sarah | Smallbone, Teresa jt.au.

Material type: Text Text Publication details: London SAGE Publications 2006Availability: Items available for loan: 1 Call number: 658.83 Q8P.

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Marketing research a problem- solving approach

by Sudman, Seymour | Blair, Edward jt.au.

Material type: Text Text Publication details: Boston McGraw-Hill 1998Availability: Items available for loan: 1 Call number: 658.83 S92M.

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International marketing research

by Kumar, V.

Material type: Text Text Publication details: New Delhi Pearson Education 2003Availability: Items available for loan: 1 Call number: 658.83 K98I.

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Marketing research

by Beri, G.C.

Material type: Text Text Publication details: New Delhi Tata McGraw-Hill 2008Availability: Items available for loan: 2 Call number: 658.83 B47M, ...

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Market opportunity analysis Text and cases

by Stevens, Robert E | Sherwood, Philip K. jt.au.

Material type: Text Text Publication details: Mumbai Jaico Publishing House 2008Availability: Items available for loan: 1 Call number: 658.83 S77M.

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Stated choice methods Analysis and applications

by Louviere, Jordan J | Hensher, David A. jt.au.

Material type: Text Text Publication details: Delhi Cambridge University Press 2009Availability: Items available for loan: 2 Call number: 658.8342 L81S, ...

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Marketing research

by Luck, D.J. Wales, H.G.

Material type: Text Text Publication details: 1956Availability: Items available for loan: 2 Call number: 658.83 L87M, ...

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Marketing research

by Luck, D.J. Wales, H.G.

Material type: Text Text Publication details: 1987Availability: Not available: Checked out (1).

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Marketing and business research

by Heidingsfield, Myron S. Eby, Frank H.

Material type: Text Text Publication details: New York Rinehart 1962Availability: Items available for loan: 1 Call number: 658.83 H50M.

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Handbook of marketing scales Multi- item measures for marketing and consumer behavior research

by Bearden, William, O | Netemeyer, Richard G.

Edition: 2ndMaterial type: Text Text Publication details: Thousand Oaks, UK 1999Availability: Items available for loan: 1 Call number: 658.83 B86H.

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Qualitative consumer and marketing research

by Belk, Russell and others.

Material type: Text Text Publication details: Los Angeles Sage 2013Availability: Items available for loan: 1 Call number: 658.83 B41Q.

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Effects of cause-related marketing on customers` attitudes and buying behavior

by Steckstor, Densie.

Series: Applied marketing scienceMaterial type: Text Text Publication details: Germany Gabler Verlag 2012Availability: Items available for loan: 1 Call number: 658.8343 S70E.

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New rules of marketing and PR How to use social media............reach buyers directly

by Scott, David Meerman.

Edition: 3rdMaterial type: Text Text Publication details: New Delhi Wiley India 2012Availability: Items available for loan: 1 Call number: 658.872 S25N.

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Data-Driven Marketing The 15 metrics everyone in marketing should know

by Jefferry, Mark.

Material type: Text Text Publication details: USA John Wiley 2010Availability: Items available for loan: 1 Call number: 658.83 J37D.

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Marketing Analytics A practical guide to improving consumer insights using data techniques

by Grigsby, Mike.

Edition: 2ndMaterial type: Text Text Publication details: UK Kogan Page 2018Availability: Items available for loan: 1 Call number: 658.83 G87M.

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