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Processes and phenomena of social change

by Zaltman, Gerald.

Material type: Text Text Publication details: New York John Wiley & Sons 1973Availability: Items available for loan: 1 Call number: 301.24 Z2P.

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Marketing methaphoria What deep metaphors reveal about the minds of consumers

by Zaltman, Gerald.

Material type: Text Text Publication details: Boston Harvard Business School Press 2008Availability: Items available for loan: 1 Call number: 658.8342 Z2M.

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How customers think

by Zaltman, Gerald.

Material type: Text Text Publication details: Boston Harvard Business School Press 2003Availability: Items available for loan: 1 Call number: 658.8342 Z2H.

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How Customers Think Essential insights into the mind of the market

by Zaltman, Gerald.

Material type: Text Text Publication details: USA Harvard Business School Press 2003Availability: Items available for loan: 1 Call number: 658.8342 Z2H.

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