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Consumer behavior

by Reynolds, F.D. Wells, W.D.

Material type: Text Text Publication details: 1977Availability: Items available for loan: 1 Call number: 658.834 R41C.

Consumer Behavior concepts and applications

by Loudon, David, L. Bitta Della, J., Albert, Jt.auth.

Material type: Text Text Publication details: New York McGraw Hill 1993Availability: Items available for loan: 2 Call number: 658.8342 L79C, ...

Consumer behavior

by Schiffman, Leon, G. Kanuk, Leslie Lazar, jt.auth.

Edition: 6th EditionMaterial type: Text Text Publication details: New Delhi Prentice-Hall of India 2000Availability: Items available for loan: 18 Call number: 658.8342 S20C, ...

Consumer behavior A strategic approach

by Assael, Henry.

Material type: Text Text Publication details: New Delhi Biztantra 2005Availability: Items available for loan: 1 Call number: 658.8342 A83C.

Marketing methaphoria What deep metaphors reveal about the minds of consumers

by Zaltman, Gerald.

Material type: Text Text Publication details: Boston Harvard Business School Press 2008Availability: Items available for loan: 1 Call number: 658.8342 Z2M.

Consumer behavior

by Sharma, Kuldeep.

Material type: Text Text Publication details: New Delhi Galgotia 2001Availability: Items available for loan: 1 Call number: 658.8342 S33C.

How customers think

by Zaltman, Gerald.

Material type: Text Text Publication details: Boston Harvard Business School Press 2003Availability: Items available for loan: 1 Call number: 658.8342 Z2H.

Market opportunity analysis Text and cases

by Stevens, Robert E | Sherwood, Philip K. jt.au.

Material type: Text Text Publication details: Mumbai Jaico Publishing House 2008Availability: Items available for loan: 1 Call number: 658.83 S77M.

Stated choice methods Analysis and applications

by Louviere, Jordan J | Hensher, David A. jt.au.

Material type: Text Text Publication details: Delhi Cambridge University Press 2009Availability: Items available for loan: 2 Call number: 658.8342 L81S, ...

Consumer behavior analysis critical perspectives on business and management

by Foxall, Gordon R.

Series: Volume-1Material type: Text Text Publication details: New York Routledge 2002Availability: Items available for loan: 6 Call number: 658.8342 F76C, ...

Handbook of marketing scales Multi- item measures for marketing and consumer behavior research

by Bearden, William, O | Netemeyer, Richard G.

Edition: 2ndMaterial type: Text Text Publication details: Thousand Oaks, UK 1999Availability: Items available for loan: 1 Call number: 658.83 B86H.

Consumer behaviour

by Schiffman, Leon G. and others.

Edition: 3rdMaterial type: Text Text Publication details: Chennai Pearson 2013Availability: Items available for loan: 1 Call number: 658.8342 S20C.

Consumer behavior A strategic approach

by Assael, Henry.

Material type: Text Text Publication details: New Delhi Biztantra 2009Availability: Items available for loan: 1 Call number: 658.8342 A83C.

Critical thinking in consumer behavior Cases and experiential exercises

by Graham, Judy.

Edition: 2ndMaterial type: Text Text Publication details: Boston Prentice Hall 2010Availability: Items available for loan: 1 Call number: 658.8342 G62C.

Critical thinking in consumer behavior Cases and experiential excercises

by Graham, Judy.

Edition: 2ndMaterial type: Text Text Publication details: Boston Prentice Hall 2010Availability: Items available for loan: 1 Call number: 658.8342 G62C.

Irrational consumer Applying behavioural economics to your business strategy

by Trevisan, Enrico.

Material type: Text Text Publication details: Farnham Gower 2013Availability: Items available for loan: 1 Call number: 658.4012 T75I.

Critical Thinking in Consumer Behavior Cases and Experiential Exercises

by Graham, Judy.

Edition: 2ndMaterial type: Text Text Publication details: USA Prentice Hall 2010Availability: Items available for loan: 8 Call number: 658.8342 G62C, ...

Essentials of Consumer Behavior

by Stephens, Debra L.

Material type: Text Text Publication details: USA Routledge 2017Availability: Items available for loan: 2 Call number: 658.8342 S73E, ...

Essentials of Consumer Behavior

by Stephens, Debra L.

Material type: Text Text Publication details: UK Routledge 2017Availability: Items available for loan: 2 Call number: 658.4342 S73E, ...

How Customers Think Essential insights into the mind of the market

by Zaltman, Gerald.

Material type: Text Text Publication details: USA Harvard Business School Press 2003Availability: Items available for loan: 1 Call number: 658.8342 Z2H.

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